Sunday, 13 January 2013

First Draft-Ateam music video.

Individually every member of my group made their own first draft of the music video so that we could each have the opportunity to get comfortable  with using Serif Movie Plus and we also wanted to watch each others and then compare ideas so that we could include the best of each persons video and combine these ideas  in order to make a good final product.

Feedback from target audience(13 year old girl and 15 year old boy).Karen Bailey and Jonathan Bailey
Things that need to be improved according to my target audience:

  • It is not clear that the protagonist  is a prostitute. 
  • It is not that the protagonist is in her male clients home. 
  • The whole video is not consistently black and white.
  • Th editing needs to be smoother the cameras is jumpy and unfocused at times.
  • Need to convey more clearly  what's going on.  
Zainab Oyegu stated: "I feel that the cutting is very effective and efficient throughout the video, as well as the way the different clips are put together in terms of teh sructure of the video itself. Areas of improvement, would be camera focus, which our group as a whole will focus on when it comes to producting our final product."

Jade Boden-de Mel stated: ''The best bit about the video is that most of it is in black and white which already creates a morose mood to the whole thing. I feel that Lalita has choosen really good clips to use and the storyline flowed really well. I do however feel that at parts the camera focus could be improved or taken out at parts but overall very effective.''

Janet Ernile stated:"I really enjoyed the variety of shots and how the actress was very convincing. The transition from each scene was swift and effective. She also chose the music in tome to the actresses body language worked well".

Tami Smith-"I thought the video was brilliant well done,the cutting was effective however a little shaky at parts and the camera lost a little bit of focus".

Things to improve:
  • Film the whole video in black white so that I do not have to edit it using video effects pn serif movie plus because the toanl value is distinctively different form the aprts of the video that weere filmed in black and white so this has to be corrected wehn filming our video again in the futire we need there to be contunity.
  • Avoid obstructions when filming ( 01.37 secs)  Janet appears in the scene which disrupts the flow of the scene).
  • Edit the music must be smoother at( 0.13 secs)the music abruptly jumps and sounds disjointed.
  • Depict more clearly what's  going on so we have to make a clearer timeline/slash story board,strengthen storyline.
  • The 360 degree angle featured  needs to be filmed more smoothly because at the moment the camera is jumpy  we could film this sitting in a trolley or someone could lift the other person while they film in order to get a smoother more focused shot(0.48-01 .10 secs).
  • When the protagonist is drowning at(0. 0 2 secs) she needs to be fully immersed in the water.
  • Not entirely clear at  (03. 14 secs) that the protagonist has slept with a client
  • At (0.32 secs-0.36 secs)the zoom shot needs to be smoother,we want the shot to look dynamic  and not shaky otherwise the shot looks amateur and we want our video as a group to look professional and well made.
  • Narrative  at (0.06-01.29 secs )is good but good be tighter according to the lyrics when it says 'ripped clothes,rain coat' as the song is talking about the protagonist's  shabby attire the camera can direct itself to each individual piece of clothing. 
  • The editing needs to be slicker at (02:06 secs) the camera is hesitant and dwelling to long on the same sort of short and there is too much repetition  in use of shots more variation would make it more interesting.
  • At(03:57 secs) the zoom shot used its shot to quickly it needs to be done more gradually so that th result is a more fluid shot.
Things done well:
  • Strong costume-sense that the character is homeless and is dealing with hardship  in her life.
  • Acting done well can sympathise with the  character ,the actress takes you on a journey.
  • A wide variation of shots(perhaps needs to be executed better)
Video Below(with music)



Song-song edited using audacity -edited the song in order to suit the narrative of our video with the narrative portrayed in the song.


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